Effect of Electronic Customer Relationship Management on Electronic Service Quality Provided by the Commercial Banks in Kuwait

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Introduction to Electronic Customer Relationship Management Minitrack

Electronic Commerce (eCommerce, i.e. the execution of business processes using Internet technologies) continues to be a significant, pervasive issue for both enterprises and customers. Management of relationships between enterprises and customers has often been referred to as Customer Relationship Management (CRM). We define CRM as an interactive process that achieves an optimum balance between...

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ژورنال

عنوان ژورنال: International Journal of Academic Research in Accounting, Finance and Management Sciences

سال: 2018

ISSN: 2225-8329

DOI: 10.6007/ijarafms/v8-i2/4239